New Approaches for Platforms, Advertisers, and Creators

TikTok's US Ban, RedNote's Rise, and Brand Safety Implications

Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

Projections from eMarketer point to a marked rise in the popularity of advertising in games, forecasting a surge in games...

Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...

The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...

In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...

Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...