Brand safety is no longer confined to adjacency risk; it is expanding into values alignment and ecosystem governance. A...
Victor Mills
Recent Posts
Brand safety is entering a new phase as advertising expands into generative AI environments. With OpenAI confirming plans to...
Brand safety today is less about avoiding the obviously offensive and more about navigating context at scale. When Bad Bunny...
Brand safety is increasingly defined by where and how brands choose to show up, not just what they say. As platforms expand...
Brand safety quickly became an industry-wide focal point, almost overnight in 2016, as major brands grappled with the real...
Public trust in generative AI remains fragile. Consumers are increasingly wary of synthetic content, deepfakes, and opaque...
Gaming sits at a unique crossroads of culture, commerce, and creativity. That confluence makes brand safety in this space...
As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...
The newest generation of marketing talent is redefining what influence, creativity, and performance look like. Their...
The advertising industry continues to struggle with news environments being too risky for brand safety concerns, leading...