In present day efforts, publishers and technology providers are actively working to correct the overreach of early brand safety approaches at the content level. As new environments scale quickly, brands will once again face familiar questions: how is...
2025 & Beyond – The Shifting Impact of AI, Creators, and Community Notes
by Victor Mills on Jun 24, 2025 6:07:57 PM
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is shifting. In an era when AI and creator-led content will drive much digital reach, these dependencies underscore the difficulty of...
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Mills on Dec 15, 2021 10:30:00 AM
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
