In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Victor Z Glenn
Recent Posts
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...
The corporate world's commitment to DE&I has faced criticisms and recently undergone changes, with conservative politicians...
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
The integration of generative AI brings both promise and peril to the digital advertising landscape. As businesses eagerly...