TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Victor Z Glenn
Recent Posts
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
Return on ad spend (ROAS) has long been the gold standard for performance-driven marketers. Particularly in...
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...