Scams are everywhere, and they are evolving faster than most people realize. What often goes unspoken is how often these...

Public trust in generative AI remains fragile. Consumers are increasingly wary of synthetic content, deepfakes, and opaque...

Gaming sits at a unique crossroads of culture, commerce, and creativity. That confluence makes brand safety in this space...

Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...

The newest generation of marketing talent is redefining what influence, creativity, and performance look like. Their...

A rope bridge to a bright future

by Victor Mills on Dec 8, 2025 9:15:00 AM

The advertising industry continues to struggle with news environments being too risky for brand safety concerns, leading...

Gobble Gobble - Reach not Risk

by Victor Mills on Nov 27, 2025 8:59:59 AM

The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more...

The Cost of Trusted Connection

by Victor Mills on Nov 25, 2025 8:59:59 AM

For years, publishers enjoyed “discoverability” with plentiful traffic from search platforms that acted as open pipelines to...

Balancing Impact & Trust

by Victor Mills on Nov 17, 2025 1:40:10 PM

Achieving impact while maintaining trust in an ecosystem shaped by automation, creators, and constant updates has become a...

The conversation around brand safety is no longer confined to adjacency or keyword blocking. As 2026 approaches, it is...