Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...
The Gaming Industry - Opportunity Knocking
by Victor Z Glenn on Apr 19, 2024 9:00:00 AM
The gaming world has always been rife with excitement and speculation, especially when it comes to major events and leaking...
In-Game Ads: the Ever-Shifting Frontier
by Victor Z Glenn on Apr 5, 2024 9:00:00 AM
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
The Gaming Landscape – Advertisers Take Notice
by Victor Z Glenn on Mar 29, 2024 2:49:12 PM
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
Rethinking Brand Safety: Why Women Matter in Advertising
by Victor Z Glenn on Mar 8, 2024 9:00:00 AM
Marketers face a daunting challenge, how to engage female audiences in a brand-safe environment amidst a chaotic news cycle...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Z Glenn on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Sentiment and Civility in Podcast Advertising
by Victor Z Glenn on Jan 26, 2024 8:00:00 AM
Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
The Threat of Bad Actors in Generative AI for Brand Safety
by Victor Z Glenn on Dec 15, 2023 7:30:00 AM
The integration of generative AI brings both promise and peril to the digital advertising landscape. As businesses eagerly...
BSI Marketer Roundtable 2024 Forecast
by Brand Safety Institute on Dec 13, 2023 10:28:47 AM
In today’s dynamic and challenging world, marketers face a host of opportunities and pitfalls as they chart their course...
Unleashing the Power of Generative AI: Revolutionizing Marketing Strategies
by Steve Olenski on Dec 12, 2023 4:40:47 PM
This is hardly breaking news, but in the constantly evolving world of marketing, staying ahead of the curve is essential to...