Perceptions often shape strategies, which can lead to making counterintuitive decisions - challenging conventional...
Brand Responsibility like Media Responsibility is both Brand and People Safe
by Victor Z Glenn on Jan 18, 2024 8:30:00 AM
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...
Shifting Acts to Action: Authenticity in DE&I
by Victor Z Glenn on Jan 12, 2024 12:02:59 PM
The corporate world's commitment to DE&I has faced criticisms and recently undergone changes, with conservative politicians...
Fashion Meets Commerce in the Gaming Metaverse
by Victor Z Glenn on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
The Threat of Bad Actors in Generative AI for Brand Safety
by Victor Z Glenn on Dec 15, 2023 7:30:00 AM
The integration of generative AI brings both promise and peril to the digital advertising landscape. As businesses eagerly...
BSI Marketer Roundtable 2024 Forecast
by Brand Safety Institute on Dec 13, 2023 10:28:47 AM
In today’s dynamic and challenging world, marketers face a host of opportunities and pitfalls as they chart their course...
Navigating Trust and Brand Safety in Gaming
by Victor Z Glenn on Dec 8, 2023 9:00:00 AM
As the gaming revolution presses on, an unforeseen legal battleground has materialized, raising pressing questions about the...
Breaking Barriers: Navigating Diversity in the Gaming World
by Victor Z Glenn on Dec 1, 2023 8:00:00 AM
The gaming industry, with its ever-expanding reach, is at the forefront of cultural shifts, influencing how individuals...
Partnerships and Reach in Digital Advertising for Gaming
by Victor Z Glenn on Nov 27, 2023 1:00:00 PM
The gaming industry, with its staggering $406 billion valuation, has emerged as a dynamic frontier for advertisers seeking...
Navigating the Complex Terrain of Brand Safety in the Booming Gaming Industry
by Victor Z Glenn on Nov 17, 2023 9:00:00 AM
The gaming industry is undergoing unprecedented growth, with Canada emerging as a significant player, boasting a 35% surge...