People aren’t just buying, they’re evaluating. Evaluating what? Evaluating whether brands understand their responsibility to consumers and respect their intelligence. Trust & safety, core pillars of brand safety, must be advertisers' core value...
The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more choices than ever. For advertisers, that’s something to be thankful for. The programmatic space has reached the point where scale &...
As AI-driven search experiences & algorithmic content recommendations command more user attention, many publishers now find themselves fighting to remain visible. The successful brands will be the ones that acknowledge a simple truth - easily available...
Balancing trust and impact in the age of AI and social is tricky. When inventory decisions occur at machine pace, even small misclassifications can snowball into brand-unsafe placements, PR problems, or compliance gaps. We need to catch up.
Mantis partners with Brand Safety Institute to enhance brand safety standards through a strategic collaboration and inclusion of their metrics in BSI's Publisher Quality Utility.
The cost of human dysfunction online, remains impossible to ignore. For advertisers and agencies, the path forward requires deeper standards of behavior and compliance, and authentic accountability measures.
Brand safety was born out of frustration, but the industry’s future requires “continuous improvement” in defining suitable content for marketers to drive their businesses. Beyond 2025, the safest brands will be those that understand, adapt, and...
Brand safety used to be about simple avoidance. In 2025 though, the stakes are higher & wider. The definitions blurrier. Defense is no longer about patience, it’s about speed and emotional resonance, paired with evidence.
For global advertisers and brand stewards, Nepal’s recent turmoil underscores the dual imperative of platform’s social responsibility and navigating a continually shifting political landscape. The lessons cannot be ignored.
The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...