Brand Safety Institute Blog

by Victor Mills on Sep 16, 2025 12:35:11 PM

When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...

by AJ Brown on Jun 25, 2025 2:48:49 PM

Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...

by AJ Brown on Apr 24, 2025 4:14:55 PM

Last week, TikTok announced that it began testing Footnotes, a new community-driven feature designed to add context to...

by Victor Mills on Mar 19, 2025 10:30:00 AM

Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...

by Victor Mills on Jan 21, 2025 2:38:08 PM

TikTok's US Ban, RedNote's Rise, and Brand Safety Implications

by Victor Mills on Jan 9, 2025 2:24:19 PM

Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...

by AJ Brown on Jan 9, 2025 2:16:29 PM

On Tuesday, Meta announced a sweeping set of changes to its content moderation policies and processes, including the...

by Victor Mills on Dec 13, 2024 8:00:00 AM

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

by Victor Mills on Nov 22, 2024 3:02:07 PM

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

by Victor Mills on Oct 25, 2024 7:30:00 AM

Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...

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