Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
TikTok Announces Footnotes, Continuing Momentum for Crowdsourced Context
by AJ Brown on Apr 24, 2025 4:14:55 PM
Brand Safety - The Constant Battle Between Challenges & Solutions
by Victor Z Glenn on Mar 19, 2025 10:30:00 AM
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
TikTok Fickleness at the Transition of Power
by Victor Z Glenn on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
A Massive Opportunity in Gaming – Advertisers are Missing the Boat
by Victor Z Glenn on Jan 9, 2025 2:24:19 PM
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
A Shifting Onus: What Meta's Content Moderation Changes Mean for Advertisers
by AJ Brown on Jan 9, 2025 2:16:29 PM
Brand Safety 2025: Driving Customer Value
by Victor Z Glenn on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Balancing AI Innovation with Brand Safety in Marketing
by Victor Z Glenn on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Bridging the Brand Safety Youth Chasm in Gaming
by Victor Z Glenn on Oct 25, 2024 7:30:00 AM
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
Navigating the New Now: Brand Safety in Gaming
by Victor Z Glenn on May 31, 2024 9:00:00 AM