Projections from eMarketer point to a marked rise in the popularity of advertising in games, forecasting a surge in games...
The Importance of Brand Safe Ad Tech in Gaming and Mobile Gaming Advertising
by Victor Z Glenn on Jul 7, 2023 9:00:00 AM
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
Mobile Gaming Places Power in the Palms of Consumers & Advertisers
by Brand Safety Institute on Jun 2, 2023 8:30:00 AM
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...
IAB's Annual Revenue Report Shows "Astonishing" Growth in 2021
by Brand Safety Institute on Apr 13, 2022 1:01:02 PM