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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
As games advertising matures, it continues to make substantial gains by offering premium, brand-safe inventory, making it a favored channel for marketers.
Brands must navigate advertising in mobile gaming at the software level.
Mobile gaming is propelling itself to new heights. The future holds endless possibilities for mobile gaming, digital advertising, and brand safety.
Brand safety and suitability only increased in importance after digital ad revenue was up across the board in 2021 according to the IAB's annual report.