Discover how brand governance is evolving from safety measures to values alignment, with industry giants forming the S.O.S. Coalition to promote transparency and youth mental health standards.
TikTok tests Footnotes, a new user-driven feature to add context to disputed content, complementing its third-party fact-checking. This move highlights the trend of platforms empowering users for content integrity.
Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape has entered a new, uncertain phase. And “phase” is where the emphasis should be placed. Uncertainty also breeds new opportunities...
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their reputation and connect with their target audience effectively. Integral Ad Science (IAS), a leading global media measurement and...
While the focus of discussions surrounding the TikTok-UMG dispute largely revolves around the implications for major record labels and social media platforms, the repercussions for content creators remain unresolved.
Discover how Gen Z and millennials' preferences are reshaping brand connections, the rise of nano-influencers, and the quest for authenticity.
Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past.
TikTok has launched the Inventory Filter tool in the Ad Manager tool that allows advertiser to select which types of content best align with their brands.