Brand safety used to be about simple avoidance. In 2025 though, the stakes are higher & wider. The definitions blurrier. Defense is no longer about patience, it’s about speed and emotional resonance, paired with evidence.
Involvement in setting industry standards and publishers being nuanced with blocklists were two concepts put forward at the recent AdMonsters Ops event.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
We followed up on the Local Media Inclusion List to understand if it has worked to allow advertising to reach local audiences, and what challenges remain.