Brand Safety Institute Blog

The Push for Clearer MFA Content Detection

by Victor Mills on Jul 3, 2024 9:00:00 AM

The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. By leveraging advanced measurement tools and fostering industry-wide collaboration, the advertising ecosystem can better protect brand...

Navigating Customization Trends in the Evolving Gaming Landscape

by Victor Mills on Jun 21, 2024 9:00:00 AM

With the gaming industry continuing to grow, diversify, and add scaling opportunities - it is crucial for advertisers to stay ahead of brand safety challenges.

Navigating the New Now: Brand Safety in Gaming

by Victor Mills on May 31, 2024 9:00:00 AM

The gaming industry is an evolving platform for users, creators, and brands alike. As the gaming industry continues to expand, new players are entering the market with unique offerings.

Addressing Brand Safety in the Podcast Advertising Landscape

by Victor Mills on May 17, 2024 9:00:00 AM

To address brand safety concerns in podcasting, companies like Sounder are leveraging machine learning and natural language processing to transcribe and index podcast episodes.

IAS and TikTok Expand Measurement Capabilities for Advertisers

by Victor Mills on Apr 26, 2024 9:30:00 AM

Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their reputation and connect with their target audience effectively. Integral Ad Science (IAS), a leading global media measurement and...

The Gaming Industry - Opportunity Knocking

by Victor Mills on Apr 19, 2024 9:00:00 AM

The intersection of major gaming events, leaking new information on upcoming games/changes, innovative initiatives like collegiate esports tournaments, and fan-driven crossovers highlights the dynamic and ever evolving nature of the gaming industry.

Empowering Women in Gaming: A Journey of Inclusion and Advocacy

by Victor Mills on Mar 15, 2024 8:00:00 AM

The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and experiences of women.

The Threat of Bad Actors in Generative AI for Brand Safety

by Victor Mills on Dec 15, 2023 7:30:00 AM

The rise of large language models and generative AI provides fraudsters with unprecedented tools for deception. The Brand Safety community needs to study up if we are to develop our own tools to combat them.

Evolution in Digital Advertising for Live and Streaming Content

by Victor Mills on Aug 18, 2023 9:00:00 AM

The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.

BSI Publishes Brand Safety Resource Library

by Brand Safety Institute on Mar 3, 2021 3:50:45 PM

The Brand Safety Institute created a Resource Library for certified Brand Safety Officers, and all in digital advertising dealing with brand safety issues.

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