According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Navigating the New Now: Brand Safety in Gaming
by Victor Mills on May 31, 2024 9:00:00 AM
Addressing Brand Safety in the Podcast Advertising Landscape
by Victor Mills on May 17, 2024 9:00:00 AM
The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...
IAS and TikTok Expand Measurement Capabilities for Advertisers
by Victor Mills on Apr 26, 2024 9:30:00 AM
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...
The Gaming Industry - Opportunity Knocking
by Victor Mills on Apr 19, 2024 9:00:00 AM
The gaming world has always been rife with excitement and speculation, especially when it comes to major events and leaking...
Empowering Women in Gaming: A Journey of Inclusion and Advocacy
by Victor Mills on Mar 15, 2024 8:00:00 AM
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
The Threat of Bad Actors in Generative AI for Brand Safety
by Victor Mills on Dec 15, 2023 7:30:00 AM
The integration of generative AI brings both promise and peril to the digital advertising landscape. As businesses eagerly...
Evolution in Digital Advertising for Live and Streaming Content
by Victor Mills on Aug 18, 2023 9:00:00 AM
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
BSI Publishes Brand Safety Resource Library
by Brand Safety Institute on Mar 3, 2021 3:50:45 PM
The Brand Safety Institute today released its Brand Safety Resource Library.
Brand Safety Officer in Residence Mailbag: Managing Political Advertising
by Christine Desrosiers on Sep 30, 2020 9:19:29 AM
As the 2020 election nears and political campaign spending peaks at the expected record-breaking levels - projected by some...
