The concept of brand safety has matured from merely avoiding harm to fostering environments that add value for advertisers, publishers, and audiences. This shift redefines what it means to safeguard a brand in a complex, interconnected world.
As generational differences continue to influence brand strategies, new tools are essential for navigating this wide landscape – more based on relevance than demographics.
Brand safety once meant protecting against harmful content, but today it’s often applied more broadly to avoiding “hot button” topics - including legitimate news reporting on issues like politics, public health, and social movements.
Closing knowledge gaps is crucial to tapping into the impactful realm of gaming advertising and leveraging it as a strategic and lucrative channel.
Marketers must adapt and innovate to navigate the post-cookie era successfully and reshape digital advertising in a privacy-conscious manner. This blog explores the challenges and opportunities of these changes, including the need for first-party data,...
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized e-commerce integration. The concept of "twinning" is where items are simultaneously produced both digitally and in the physical...
Navigating social media can be a challenge, but it is crucial for advertisers to prioritize the safety and well-being of LGBTQ people. Implementing technologies that analyze real-time content, sentiment, and audience engagement can help brands make...
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment.
AI Trends in Digital Advertising for Gaming: AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now being applied to the gaming industry.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.