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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
The concept of brand safety has matured from merely avoiding harm to fostering environments that add value for advertisers, publishers, and audiences. This shift redefines what it means to safeguard a brand in a complex, interconnected world.
Key highlights from BSI's presence at Cannes Lions 2024, including industry announcements, discussions on programmatic transparency, AI's role in marketing, and the importance of diversity and sustainability in responsible marketing.
Highlights from POSSIBLE conference's panel on brand safety, featuring insights on advanced contextual targeting and industry challenges.
Elon Musk faced advertisers at MMA Global's POSSIBLE event, and BSI was in the room to hear what he had to offer.
The BSI will co-host the second annual Brand Safety Week the first week of November 2022 in New York City.
Sharpen your brand safety skills with Brand Safety Week 2021, part 3 of the MMA Webinar series and a new white paper from the Brand Safety Institute.
The just-announced inaugural Brand Safety Week will take place in New York City during the first week of November 2021 and annually during the same week in coming years.