Brand safety is increasingly defined by where and how brands choose to show up, not just what they say. These shifts point to a future where brand safety is not a constraint on performance - but a prerequisite for it.
Gaming sits at a unique crossroads of culture, commerce, and creativity. As AI reshapes content creation and distribution, brands must rely more heavily on human judgment, platform self-accountability, and creator partnerships grounded in brand safe...
The topic of brand safety and the online safety problem now extend well beyond gaming and social media, into the broader ad tech ecosystem. Advertisers can help transform brand safety from a defensive posture into an opportunity for leadership, aligning...
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is shifting. In an era when AI and creator-led content will drive much digital reach, these dependencies underscore the difficulty of...
In an industry built on engagement, immersion, and player loyalty - gaming companies face a crossroads in their relationship with both consumers and advertisers. For advertisers, navigating brand safety in gaming requires a keen understanding of which...
Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...
Advertising within games or around gaming culture requires a tailored approach. The opportunity is too vast—and too valuable—to ignore. What is lacking is a cohesive strategy for promoting gaming as a lucrative advertising vehicle for marketers.
Gaming has become a cornerstone of digital marketing, especially for younger audiences. . By aligning their strategies with evolving safety measures, marketers can successfully navigate the many challenges while reaping the benefits of engaging with the...
Gaming platforms have emerged as a key touchpoint not only for Gen Z, but for brands aiming to engage this demographic. While platforms like Roblox are making strides in ensuring brand safety, the gaming industry as a whole presents a complex landscape.
As generational differences continue to influence brand strategies, new tools are essential for navigating this wide landscape – more based on relevance than demographics.