Brand Safety Institute CMO, Louis Jones, was quoted by CNBC in a piece about the latest brand safety turmoil at Elon Musk's...
BSI Brand Safety Watch: Twitter Aflutter. Warning: Extreme Caution!
by Louis Jones on Nov 16, 2022 9:34:58 AM
BSI collaborates with industry leaders to support a growing community of practice
Media Quality, Social Responsibility, and the Evolution of Brand Safety
by Brand Safety Institute on Aug 11, 2021 6:55:54 PM
In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...
On the language of brand safety and corporate social responsibility
by Jeremy Spitzberg on Apr 9, 2021 5:19:33 PM
At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader topic...
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position ofBrand Safety Officer in Residenceto, "help design...
A Brand Safety Conversation, part one
by Brand Safety Institute on Nov 9, 2020 9:44:34 AM
Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help design...
BSI Names Louis Jones as Incoming Brand Safety Officer in Residence
by Brand Safety Institute on Oct 14, 2020 8:47:58 AM
Former 4A's/Maxas/Havas Exec Brings Brand-Centric Focus and Deep Practical Experience to Role Advising Other BSOs ...