A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...

In a new white paper, Louis Jones, Brand Safety Officer in Residence, set out to get a pulse on where we as an ecosystem...

Brand Safety Bingo

by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM

Get your cards ready.

Tragedy of the Commons

by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM

What is the moral responsibility of the Brand Safety Officer?

Do you trust me?

by Jeremy Spitzberg on Aug 15, 2019 6:32:01 PM

We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content