New Approaches for Platforms, Advertisers, and Creators
Leveraging AI in Brand Safety Without Losing the Human Touch
by Victor Z Glenn on Jan 15, 2025 3:05:13 PM
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Z Glenn on Dec 2, 2024 2:23:14 PM
Balancing AI Innovation with Brand Safety in Marketing
by Victor Z Glenn on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Zefr uses AI to battle Misinformation
by Victor Z Glenn on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
The Creator Gap and Driving ROI
by Victor Z Glenn on Sep 27, 2024 8:00:00 AM
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
Brand Safety vs. Supporting Journalism: You Can Do Both
by Victor Z Glenn on Sep 13, 2024 8:30:00 AM
Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...
Brand Safety Shifts in a World that now Challenges the Media
by Victor Z Glenn on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
Brand Safety Tools Expand for a New Era
by Victor Z Glenn on Aug 30, 2024 8:45:00 AM
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...
On Shaky Ground: Brand Safety in an Unstable Landscape
by Victor Z Glenn on Aug 15, 2024 8:00:00 AM
Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...