New Approaches for Platforms, Advertisers, and Creators

The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...

The Creator Gap and Driving ROI

by Victor Z Glenn on Sep 27, 2024 8:00:00 AM

With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...

Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...

Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...

In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...

Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...