The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
Brand safety has seemingly become a sometimes loaded, and often misunderstood term. Moreover, it appears to rarely be...
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...