The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.
Discover how Gen Z and millennials' preferences are reshaping brand connections, the rise of nano-influencers, and the quest for authenticity.
Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past.
Mojang, the publisher of Minecraft, has sent shockwaves through the gaming world with updated guidelines. The contentious move has ignited passionate responses from content creators and fans alike.
The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.
Content farms have gone multimedia. What are the brand safety and suitability implications for you of advertising against low-quality, though not offensive, content?
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
Streaming "television" is growing and changing - and that raises new brand safety and suitability concerns for advertisers.
Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.