BSI co-founder Neal Thurman took part in the IAB's Annual Leadership Meeting event. Here are his thoughts on the event and the state of brand safety in 2022.
Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...
As we remember and celebrate the legacy of Martin Luther King Jr., the advertising community should all be taking time to reflect upon the past 18 months, what has transpired, and how we might repair our ills.
Oracle Advertising, Kroger lead a group of global marketers, agencies, and ad tech companies by being first to achieve the Brand Safe Workforce designation
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
A new study came out strongly in favor of alignment between brand values and adjacent content improving brand perception and consumer intent.
Reliable news sources remain a good place for brand safe advertising, according to a survey by MAGNA Media Trials and Disney Advertising
Sharpen your brand safety skills with Brand Safety Week 2021, part 3 of the MMA Webinar series and a new white paper from the Brand Safety Institute.
The just-announced inaugural Brand Safety Week will take place in New York City during the first week of November 2021 and annually during the same week in coming years.
Ozy Media's stunning fall from grace offers several key lessons in brand safety.