The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.
Knowing your partners is a foundational tenet of Brand Safety.
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
In an industry first, GumGum is now MRC Accredited for content-level brand safety in CTV.
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
CTV is the fastest growing digital video platform. Brand safety efforts have to keep pace with that growth. The Brand Safety Institute can help.