As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...
Social Media Restrictions and Lessons Learned from Nepal’s Unrest
by Victor Mills on Sep 16, 2025 12:35:11 PM
When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
Building Smarter Standards for a Complex Media Landscape
by Victor Mills on May 23, 2025 1:53:01 PM
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
How Can AI Integrated Brand Safety Process Strategic Chaos?
by Brand Safety Institute on Apr 30, 2025 12:11:15 PM
AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
Brand Safety Institute and Compliant Launch Industry-First Data Integrity Dashboard
by Brand Safety Institute on Apr 24, 2025 9:00:00 AM
Building on the success of BSI’s MFA Transparency Utility, new partnership gives publishers access to critical data...
Brand Safety - The Constant Battle Between Challenges & Solutions
by Victor Mills on Mar 19, 2025 10:30:00 AM
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
TikTok Fickleness at the Transition of Power
by Victor Mills on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Balancing AI Innovation with Brand Safety in Marketing
by Victor Mills on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Mills on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers
by Steve Olenski on Jan 25, 2024 5:03:18 PM
In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...
