As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
How Can AI Integrated Brand Safety Process Strategic Chaos?
by Brand Safety Institute on Apr 30, 2025 12:11:15 PM
AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
Brand Safety Institute and Compliant Launch Industry-First Data Integrity Dashboard
by Brand Safety Institute on Apr 24, 2025 9:00:00 AM
Building on the success of BSI’s MFA Transparency Utility, new partnership gives publishers access to critical data...
Brand Safety - The Constant Battle Between Challenges & Solutions
by Victor Z Glenn on Mar 19, 2025 10:30:00 AM
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
TikTok Fickleness at the Transition of Power
by Victor Z Glenn on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Balancing AI Innovation with Brand Safety in Marketing
by Victor Z Glenn on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Z Glenn on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers
by Steve Olenski on Jan 25, 2024 5:03:18 PM
In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Z Glenn on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...