Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...

When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...

As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...

AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...

Building on the success of BSI’s MFA Transparency Utility, new partnership gives publishers access to critical data...

Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...

TikTok's US Ban, RedNote's Rise, and Brand Safety Implications

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...

In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...