Brand Safety Institute Blog

Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers

by Steve Olenski on Jan 25, 2024 5:03:18 PM

Marketers must adapt and innovate to navigate the post-cookie era successfully and reshape digital advertising in a privacy-conscious manner. This blog explores the challenges and opportunities of these changes, including the need for first-party data,...

Responsibly Fostering Regulation in Gaming and Live-Streaming

by Victor Mills on Aug 25, 2023 9:00:00 AM

The explosive growth of gaming and live-streaming platforms is capturing the attention of millions. With this surge in popularity comes increased scrutiny from government bodies and regulators.

Brand Safety in the Growing Esports Arena

by Brand Safety Institute on Apr 28, 2023 7:00:00 AM

Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.

Retail Media Heats Up Under Scrutiny

by Brand Safety Institute on Apr 19, 2023 8:30:00 AM

The retail media industry has experienced a significant rise in recent years, with retailers increasingly using their platforms to capture first and zero party consumer data to offer more value to their customers.

The Next Digital Evolution: Building Trust in a Digital-First World

by Ben Nowikowski on Nov 9, 2022 4:04:45 PM

Ben Nowikowski chronicles the rise of the digital revolution and details how brands should approach data and consumer privacy.

The Fight Continues, Part 2

by Brand Safety Institute on May 5, 2022 11:35:00 AM

Google's 2021 Ads Safety Report listed the removal of more than 3.4 billions ads in 2021 and the tripling of ad suspensions it made in 2020.

The Fight Continues: Microsoft Removed 3 Billion Ads in 2021

by Brand Safety Institute on Apr 4, 2022 3:17:16 PM

Microsoft Advertising removed more than 3 billions ads in 2021, almost twice as many as in 2020. Microsoft also removed almost 400,000 websites during that time.

MMA launches Brand Safety and Suitability Strategy Guide

by Victor Mills on Dec 15, 2021 10:30:00 AM

MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework

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