The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand Safety vs. Supporting Journalism: You Can Do Both
by Victor Z Glenn on Sep 13, 2024 8:30:00 AM
Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...
Brand Safety Tools Expand for a New Era
by Victor Z Glenn on Aug 30, 2024 8:45:00 AM
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...
On Shaky Ground: Brand Safety in an Unstable Landscape
by Victor Z Glenn on Aug 15, 2024 8:00:00 AM
Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...
Addressing Brand Safety in the Podcast Advertising Landscape
by Victor Z Glenn on May 17, 2024 9:00:00 AM
The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Rethinking Brand Safety: Why Women Matter in Advertising
by Victor Z Glenn on Mar 8, 2024 9:00:00 AM
Marketers face a daunting challenge, how to engage female audiences in a brand-safe environment amidst a chaotic news cycle...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Z Glenn on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Navigating Opportunity in the Esports Universe
by Victor Z Glenn on Mar 1, 2024 8:30:00 AM
Esports, and the larger gaming universe are trying to understand and shift strategies as gaming and esports participation...
Subscription Models in Gaming - A Paradigm Shift of Possibility
by Victor Z Glenn on Feb 2, 2024 8:00:00 AM
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...