New Approaches for Platforms, Advertisers, and Creators
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...