The conversation around brand safety is no longer confined to adjacency or keyword blocking. As 2026 approaches, it is...
Brand safety has consistently been a challenge. Recently, however, there are clear signs that it has never been more...
Brand safety was born out of frustration. In its early days brand safety grew out of rampant fraudulent impressions and the...
When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
There is a new fault line in advertising - it’s brand safety - and it has become one of the most politically charged issues...
.webp)
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
New Approaches for Platforms, Advertisers, and Creators
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications