The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and experiences of women.
There is a pressing need for trust and transparency in gaming. As the industry grapples with lawsuits and displeasure, advertisers face the challenge of ensuring that their products align with platforms that deal with their enthusiasm equitably and...
In an age where digital advertising continues to evolve, especially in platforms frequented by children, ensuring brand safety and transparency is paramount.
The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
Trust, shared standards, and industry needs. These concepts are at the forefront of the evolution of brand safety. BSI and partners like TAG, Tiktok, and Oracle Advertising are taking on the challenge of analyzing and discussing a wide range of data and...
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
Ozy Media's stunning fall from grace offers several key lessons in brand safety.
Brand safety and brand responsibility have been defined by IPG Mediabrands as being in tension. Like any good duality, however, one can not exist without the other.
Brands and platforms are doing the hard work of brand safety, contra The Drum's slightly misleading headline.