In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
How do you make sure your keyword blocklist is a scalpel and not a sledgehammer?
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
The Advertising Forum podcast hosted Louis Jones, Brand Safety Institute Senior Fellow, to explore the concept of brand...
Return on ad spend (ROAS) has long been the gold standard for performance-driven marketers. Particularly in...
With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...