According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Gaming is Growing Fast - Brand Safety Needs to Keep Pace
by Victor Z Glenn on Jun 10, 2024 11:54:06 AM
The gaming industry has established itself as a cornerstone of modern advertising, representing a significant and...
Navigating the New Now: Brand Safety in Gaming
by Victor Z Glenn on May 31, 2024 9:00:00 AM
Podcasting – Mirroring the trend of Micro Influencing
by Victor Z Glenn on May 24, 2024 9:00:00 AM
Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...
Building Brand Trust in the News Landscape: Insights and Strategies
by Victor Z Glenn on May 17, 2024 9:15:00 AM
Few environments hold as much trust and credibility as news sources. A recent PEW Research study among U.S. news consumers...
Addressing Brand Safety in the Podcast Advertising Landscape
by Victor Z Glenn on May 17, 2024 9:00:00 AM
The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...
The Evidence is Mounting; Inclusion is Good for Business
by Louis Jones on May 15, 2024 8:12:29 PM
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Shaping the Future of Advertising: Insights from the POSSIBLE Conference's Brand Safety Panel
by Brand Safety Institute on Apr 29, 2024 4:08:36 PM
On April 15, BSI kicked off the POSSIBLE conference in Miami with a pivotal breakfast panel that brought together industry...
IAS and TikTok Expand Measurement Capabilities for Advertisers
by Victor Z Glenn on Apr 26, 2024 9:30:00 AM
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...