Just when you think your celebrity endorsed social campaign is ready to debut, suddenly, you have to put on the brakes and...
In a rapidly evolving landscape of social media marketing, brands are seizing new opportunities to engage with their...
This past week Business Intelligence Groups awarded GUESS? Inc. two awards for it’s Environmental, Social, & Governance...
The Brand Safety Institute (BSI), the advertising industry’s community of practice for brand and people safety, announced...
In the ever-evolving landscape of social media, the rivalry among platforms has never been more intense. Marketers are now...
The landscape of gaming is undergoing a seismic shift, where the lines between traditional media and interactive...
This recent NYT Article details how companies who are willing supportive of LGBTQ+ consumers and their concerns, can...
Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past. A recent article...
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
As we continue to keep an eye on the development of AI in our industry, it is also useful to widen the lens and look...