Brand Safety in Flux: MFA’s, Social Media Shifts, & Reputational Risk

by Victor Mills on Mar 4, 2025 1:14:36 PM

As the digital advertising ecosystem grapples with these changes, social media platforms are also undergoing transformations that could impact brand safety. As brand safety continues to re-find its footing, advertisers and publishers must strike a...

Brand Safety Institute Launches MFA Transparency Utility for Publishers

by Brand Safety Institute on Mar 3, 2025 1:00:00 AM

BSI unveils a groundbreaking MFA Transparency Utility for publishers, enhancing transparency and data symmetry in digital advertising. Discover how this initiative benefits publishers and the entire ecosystem.

The High-Wire of Brand Safety

by Victor Mills on Feb 27, 2025 6:00:01 PM

Transparency and accountability remain critical pillars of effective brand safety monitoring. Brands must exercise heightened vigilance, ensuring that their partnerships and placements align with both ethical standards and consumer expectations.

Brand Safety 2025 – Sorting through the Labyrinth of Confusion

by Victor Mills on Feb 14, 2025 9:00:00 AM

Brand safety has reached a new level of focus in 2025 – and it is rife with questions. Change, is often uncomfortable – but it is crucial to remain functional. New levels of brand safety monitoring are called for.

Unifying in Divisive Times

by Victor Mills on Feb 6, 2025 2:04:47 PM

In an era defined by rapid shifts in the advertising and global economic landscape, brands and publishers are grappling with unprecedented challenges. The need for transparency and adaptability has never been more critical to brand safety, whether a...

Brand Safety Shifts Markedly in 2025

by Victor Mills on Jan 31, 2025 1:15:37 PM

Social platforms are redefining moderation policies and external political shifts are influencing brand perception. Advertisers must take a more solitary stance, wrangling their trepidation and strengthening partnerships with creators who now have less...

TikTok Fickleness at the Transition of Power

by Victor Mills on Jan 21, 2025 2:38:08 PM

Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...

Leveraging AI in Brand Safety Without Losing the Human Touch

by Victor Mills on Jan 15, 2025 3:05:13 PM

AI dependence in brand safety/suitability could hinder strategic decision-making, and business results. AI is not a replacement for human judgment, but an enhancement to it.

A Massive Opportunity in Gaming – Advertisers are Missing the Boat

by Victor Mills on Jan 9, 2025 2:24:19 PM

Advertising within games or around gaming culture requires a tailored approach. The opportunity is too vast—and too valuable—to ignore. What is lacking is a cohesive strategy for promoting gaming as a lucrative advertising vehicle for marketers.

A Shifting Onus: What Meta's Content Moderation Changes Mean for Advertisers

by AJ Brown on Jan 9, 2025 2:16:29 PM

Navigating Meta's new content moderation policies: what these changes mean for advertisers and how to adapt your strategy effectively.

KEEP UP WITH THE CONVERSATION

Get the latest BSI news and updates

© 2026 Brand Safety Institute | Privacy Policy | Terms Of Use | Contact Us