With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...
Avoiding Overcorrection: Balancing Brand Safety
by Victor Mills on Sep 23, 2024 8:00:00 AM
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Brand Safety vs. Supporting Journalism: You Can Do Both
by Victor Mills on Sep 13, 2024 8:30:00 AM
Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...
Brand Safety Shifts in a World that now Challenges the Media
by Victor Mills on Sep 6, 2024 8:45:00 AM
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
Brand Safety Tools Expand for a New Era
by Victor Mills on Aug 30, 2024 8:45:00 AM
In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...
Beyond Niche: Brand Safety in the Gaming Space
by Victor Mills on Aug 15, 2024 8:30:00 AM
There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of...
On Shaky Ground: Brand Safety in an Unstable Landscape
by Victor Mills on Aug 15, 2024 8:00:00 AM
Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...
Balancing Brand Safety for Journalism in the Age of AI
by Victor Mills on Aug 5, 2024 4:01:50 PM
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...
Striking the Right Balance on Safety & Suitability
by Victor Mills on Jul 26, 2024 1:06:53 PM
In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...
Analyzing MFA Ad Spend Trends
by Victor Mills on Jul 12, 2024 9:00:00 AM
The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...
