Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
The short answer is: Yes.
In an industry built on engagement, immersion, and player loyalty - gaming companies face a crossroads in their relationship...
Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
The gaming industry has established itself as a cornerstone of modern advertising, representing a significant and...
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
With media ownership dwindling in traditional entertainment domains, subscriptions emerge as the next frontier – and gaming...
The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...