Scams are everywhere, and they are evolving faster than most people realize. What often goes unspoken is how often these...
AI: Friend or Foe? It’s All About Context
by Victor Mills on Jan 16, 2026 8:45:00 AM
Public trust in generative AI remains fragile. Consumers are increasingly wary of synthetic content, deepfakes, and opaque...
When Gaming Creators Clash with AI Protocols – Brands Beware!
by Victor Mills on Jan 9, 2026 3:04:01 PM
Gaming sits at a unique crossroads of culture, commerce, and creativity. That confluence makes brand safety in this space...
Brand Safety: Incremental Levers
by Victor Mills on Dec 19, 2025 8:45:00 AM
As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...
AI & Tech: Brand Accelerators & Villains
by Victor Mills on Dec 12, 2025 9:00:00 AM
The newest generation of marketing talent is redefining what influence, creativity, and performance look like. Their...
A rope bridge to a bright future
by Victor Mills on Dec 8, 2025 9:15:00 AM
The advertising industry continues to struggle with news environments being too risky for brand safety concerns, leading...
Gobble Gobble - Reach not Risk
by Victor Mills on Nov 27, 2025 8:59:59 AM
The digital advertising world is a veritable feast of options, like a crowded Thanksgiving table, & advertisers have more...
The Cost of Trusted Connection
by Victor Mills on Nov 25, 2025 8:59:59 AM
For years, publishers enjoyed “discoverability” with plentiful traffic from search platforms that acted as open pipelines to...
Balancing Impact & Trust
by Victor Mills on Nov 17, 2025 1:40:10 PM
Achieving impact while maintaining trust in an ecosystem shaped by automation, creators, and constant updates has become a...
AI Acceleration: Navigating Technology and Trust
by Victor Mills on Nov 6, 2025 9:00:04 AM
The conversation around brand safety is no longer confined to adjacency or keyword blocking. As 2026 approaches, it is...
