Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
The brand safety conversation in 2025 isn’t about facts or integrity, it’s about how quickly the ground beneath it is...
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
Brand safety has seemingly become a sometimes loaded, and often misunderstood term. Moreover, it appears to rarely be...
AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...
With policy shifts, recent brand safety practices come into question. The brand safety landscape isn’t just about keeping...
The digital advertising industry has intensified its efforts to identify and regulate Made-for-Advertising (MFA) sites,...
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...