As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current...
The Brand Safety Industry Needs to be More “Fit” for Purpose
by Victor Z Glenn on Jun 3, 2025 2:53:34 PM
Brand safety has seemingly become a sometimes loaded, and often misunderstood term. Moreover, it appears to rarely be...
How Can AI Integrated Brand Safety Process Strategic Chaos?
by Brand Safety Institute on Apr 30, 2025 12:11:15 PM
AI was the center of much attention in 2024, but 2025 looks primed to be the year AI “evolves” from an experimental add-on...
Brand Safety is a Difficult Dance in a Chaotic Landscape
by Victor Z Glenn on Apr 15, 2025 2:38:04 PM
Brand safety has always been a two-tiered prospect. On one side, is the assurance that you are reaching live humans, and not...
Brand Safety in an AI-Driven World: There is Risk in Rushing it
by Victor Z Glenn on Apr 7, 2025 1:33:29 PM
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...
Brand Safety in 2025: Ambiguity, Decisive Moves, and the Road Ahead
by Brand Safety Institute on Apr 1, 2025 4:32:52 PM
With policy shifts, recent brand safety practices come into question. The brand safety landscape isn’t just about keeping...
Brand Safety in Flux: MFA’s, Social Media Shifts, & Reputational Risk
by Victor Z Glenn on Mar 4, 2025 1:14:36 PM
The digital advertising industry has intensified its efforts to identify and regulate Made-for-Advertising (MFA) sites,...
Leveraging AI in Brand Safety Without Losing the Human Touch
by Victor Z Glenn on Jan 15, 2025 3:05:13 PM
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...
Balancing AI Innovation with Brand Safety in Marketing
by Victor Z Glenn on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Zefr uses AI to battle Misinformation
by Victor Z Glenn on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...