IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and...

Back in May, the 4A's, along with the Brand Safety Institute, IAB Tech Lab, and Trustworthy Accountability Group released...

The Brand Safety Institute is proud to present the third, and latest, installment of the Brand Safety Defined series of...

Banking on Brand Safety Officers

by Jeremy Spitzberg on Nov 1, 2019 12:24:12 PM

Rather than running from the news, Bank of America is embracing it.

Tragedy of the Commons

by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM

What is the moral responsibility of the Brand Safety Officer?

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being...

Facebook: It Takes a Village

by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM

In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as...

By the time they're involved, it's too late.

Let's get specific

by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM

The keyword blocking debate has heated-up, but has been short on specifics. Until now.

Advertisers are funding online disinformation, and they don't even know it.