COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...

Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...

The New York Times has taken a look at the the Covid-19 pandemic as a brand safety issue. Specifically their March 10,...

Inconceivable!

by Jeremy Spitzberg on Feb 7, 2020 7:42:17 PM

The headline was shocking - as probably intended.

YouTube’s UK boss: ‘Brand safety is no longer top of the list for...

The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...

IAB Europe polled industry leaders at the end of 2019 to find out how they viewed brand safety in the prior year, and...

Back in May, the 4A's, along with the Brand Safety Institute, IAB Tech Lab, and Trustworthy Accountability Group released...

The Brand Safety Institute is proud to present the third, and latest, installment of the Brand Safety Defined series of...

Banking on Brand Safety Officers

by Jeremy Spitzberg on Nov 1, 2019 12:24:12 PM

Rather than running from the news, Bank of America is embracing it.

Tragedy of the Commons

by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM

What is the moral responsibility of the Brand Safety Officer?