New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources

WASHINGTON, DC – December 20, 2018 – The Brand Safety Institute (BSI) today named two dozen industry leaders as founding members of the BSI Editorial Board, which will help design the brand safety curriculum for BSI's accreditation program for corporate executives. The new editorial board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A's, IAB UK, IAB Tech Lab, ISBA, JICWEBS, and TAG – and companies – including Bank of America, Facebook, IPG Mediabrands, GroupM, and Pandora.

Brand Safety is a term that has exploded over the last few years in its use, and misuse, to describe topics in digital advertising. In various industry meetings, articles and opinion pieces, Brand Safety has been used to describe everything from ad fraud, viewability, user experience, and adjacency or placement in contextually appropriate environments. While these appear to be mostly B2B related issues in the digital advertising supply chain, one agency executive interviewed depicted the challenge:

Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of "Brand Safety Officer"

WASHINGTON, DC – July 25, 2018 – To help the digital advertising industry tackle one of its most visible and persistent challenges, a new industry initiative – the Brand Safety Institute – launched today to advance brand protection through research, education, and professional certification. The centerpiece of BSI's efforts will be a rigorous Brand Safety Officer certification program offering information, training, and accreditation for industry executives who manage brand safety andrelated issues within their companies.