The Brand Safety Institute is proud to present the third, and latest, installment of the Brand Safety Defined series of...

Banking on Brand Safety Officers

by Jeremy Spitzberg on Nov 1, 2019 12:24:12 PM

Rather than running from the news, Bank of America is embracing it.

Tragedy of the Commons

by Jeremy Spitzberg on Oct 21, 2019 9:50:28 PM

What is the moral responsibility of the Brand Safety Officer?

A new study from CHEQ looks at the impact of block lists on one day of publishing and finds that brands are not being...

Facebook: It Takes a Village

by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM

In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as...

By the time they're involved, it's too late.

Let's get specific

by Jeremy Spitzberg on Sep 4, 2019 4:18:29 PM

The keyword blocking debate has heated-up, but has been short on specifics. Until now.

Advertisers are funding online disinformation, and they don't even know it.

Do you trust me?

by Jeremy Spitzberg on Aug 15, 2019 6:32:01 PM

We're at a point where our society doesn't trust any source of information. While advertisers are looking for new ways to...

Today, The Wall Street Journal ran an article detailing how brands are abandoning "hard news" publishers in an effort to...