AI disclosure standards exist, but the advertising industry must prove compliance and address gaps to enhance trust and transparency in digital advertising.
Announcing the Defend and Deliver podcast, where industry experts discuss the evolving landscape of brand safety, technology, and consumer connections.
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As AI content becomes ubiquitous, creator authenticity and transparency become crucial differentiators. Dave Byrne surveys the landscape and offers a framework for brands to use in evaluating spend.
Advertising alongside news content can enhance brand safety and effectiveness, even during crises, challenging outdated marketing assumptions.
Dave Byrne provides a framework for brands to define their tolerance levels and make informed decisions when navigating AI-generated content's risks and benefits.
Discover how brand governance is evolving from safety measures to values alignment, with industry giants forming the S.O.S. Coalition to promote transparency and youth mental health standards.
Explore how AI tools are transforming brand safety in advertising, emphasizing the need for disciplined testing, transparency, and advanced suitability controls to mitigate risks and maximize opportunities.
Learn practical strategies to combat brand misappropriation in 2026 and protect your brand's trust, revenue, and community from modern scams.
Navigate the complexities of brand safety in today's cultural landscape, using Bad Bunny's Super Bowl performance as a case study in balancing relevance and risk.
In present day efforts, publishers and technology providers are actively working to correct the overreach of early brand safety approaches at the content level. As new environments scale quickly, brands will once again face familiar questions: how is...