At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader...

Louis Jones featured in AdWeek

by Jeremy Spitzberg on Mar 18, 2021 1:58:37 PM

Louis Jones, currently Brand Safety Officer (BSO) in Residence, and former evp of media & data practices for the 4A's,...

Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...

The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the...

Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...

Brand Safety Officer Unboxing

by Jeremy Spitzberg on Jun 17, 2020 6:37:08 PM

The members of our Inaugural Class of Brand Safety Officers received a special thank you from us.  In addition to being...

News is brand safe

by Brand Safety Institute on Jun 3, 2020 5:02:26 PM

Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released...

COVID-19 is going to be an inflection point in an unimaginable number of ways. Countless individual lives will be...