The Creator Gap and Driving ROI

by Victor Z Glenn on Sep 27, 2024 8:00:00 AM

With different age groups favoring various platforms and content styles, brands are often stuck trying to make a “soup” of...

The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...

Brand safety has become a central concern for advertisers in the digital age, where the balance between protecting brand...

Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...

In the wake of GARM's dissolution under the weight of legal pressure and industry factors, the digital advertising landscape...

There are roughly 3.3 billion gamers worldwide. This staggering figure sees everything from the intense battles of Call of...

Brand safety has always been a complex issue, but recent developments have thrown it into even sharper focus. The lawsuit...

Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...

In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...

Analyzing MFA Ad Spend Trends

by Victor Z Glenn on Jul 12, 2024 9:00:00 AM

The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...