Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
Two new studies show the importance, and fragility, of consumer trust in brand advertising
by Jeremy Spitzberg on Mar 31, 2020 1:01:09 PM
Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...
Top Brand Safety Execs Name 2020 As Year Of The Consumer
by Jeremy Spitzberg on Nov 14, 2019 9:18:15 AM
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI...
Brand Safety Defined: 2020 the Year of the Consumer
by Jeremy Spitzberg on Nov 13, 2019 8:45:52 PM
The Brand Safety Institute is proud to present the third, and latest, installment of the Brand Safety Defined series of...
Facebook: It Takes a Village
by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as...