The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Z Glenn on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
Evolution in Digital Advertising for Live and Streaming Content
by Victor Z Glenn on Aug 18, 2023 9:00:00 AM
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
Consumer Privacy is Brand Safety
by Christine Desrosiers and Rachel Glasser on Dec 19, 2022 6:30:19 PM
"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies
by Brand Safety Institute on May 11, 2021 2:00:00 AM
Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...
TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues
by Brand Safety Institute on Dec 15, 2020 12:14:54 PM
Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
Two new studies show the importance, and fragility, of consumer trust in brand advertising
by Jeremy Spitzberg on Mar 31, 2020 1:01:09 PM
Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...
Top Brand Safety Execs Name 2020 As Year Of The Consumer
by Jeremy Spitzberg on Nov 14, 2019 9:18:15 AM
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum