Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...

The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...

Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...

"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...

​BSI at SXSW 2022​

by Victor Z Glenn on Mar 30, 2022 11:38:39 AM

The Brand Safety Institute is proud to have had a presence at SXSW in Austin, Texas, this year. Not only was the week-long...

A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...

Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...