Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
Brand Safety 2025: Driving Customer Value
by Victor Z Glenn on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Bridging the Brand Safety Youth Chasm in Gaming
by Victor Z Glenn on Oct 25, 2024 7:30:00 AM
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Z Glenn on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
Evolution in Digital Advertising for Live and Streaming Content
by Victor Z Glenn on Aug 18, 2023 9:00:00 AM
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
Consumer Privacy is Brand Safety
by Christine Desrosiers and Rachel Glasser on Dec 19, 2022 6:30:19 PM
"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM
MMA launches Brand Safety and Suitability Strategy Guide
by Victor Z Glenn on Dec 15, 2021 10:30:00 AM
A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies
by Brand Safety Institute on May 11, 2021 2:00:00 AM
Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...