Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
In an industry built on engagement, immersion, and player loyalty - gaming companies face a crossroads in their relationship...
Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...