Brand Safety Institute Blog

Bridging the Brand Safety Youth Chasm in Gaming

by Victor Mills on Oct 25, 2024 7:30:00 AM

Gaming platforms have emerged as a key touchpoint not only for Gen Z, but for brands aiming to engage this demographic. While platforms like Roblox are making strides in ensuring brand safety, the gaming industry as a whole presents a complex landscape.

Podcasting and Live Entertainment: Trends and Challenges

by Victor Mills on May 6, 2024 8:00:00 AM

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant growth while traditional publishers face a decline.

Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns

by Victor Mills on Apr 26, 2024 9:00:00 AM

Discord is diversifying its revenue streams beyond its Nitro subscription service by introducing advertising on its platform. This move is significant, especially considering Discord's long-standing anti-ad stance.

Evolution in Digital Advertising for Live and Streaming Content

by Victor Mills on Aug 18, 2023 9:00:00 AM

The digital advertising realm is witnessing a transformative shift as it explores new avenues and collaborations. Advertisers must keep pace with the convergence of platforms while prioritizing authenticity, transparency, and purpose.

Consumer Privacy is Brand Safety

by Christine Desrosiers and Rachel Glasser on Dec 19, 2022 6:30:19 PM

Christine Desrosiers, director of product management at Boltive and Rachel Glasser, chief privacy officer of Magnite, try to get their arms around consumer privacy and data protection.

BSI at SXSW 2022

by Victor Mills on Mar 30, 2022 11:38:39 AM

The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.

MMA launches Brand Safety and Suitability Strategy Guide

by Victor Mills on Dec 15, 2021 10:30:00 AM

MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework

85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies

by Brand Safety Institute on May 11, 2021 2:00:00 AM

85% of UK consumers would reduce or stop purchasing products they buy on-the-regular if they discovered an ad for that product had run next to COVID-19 conspiracy theories or misinformation.

TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues

by Brand Safety Institute on Dec 15, 2020 12:14:54 PM

Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers.

Two new studies show the importance, and fragility, of consumer trust in brand advertising

by Jeremy Spitzberg on Mar 31, 2020 1:01:09 PM

Two new studies show the importance, and fragility, of consumer trust in brand advertising

Get the latest BSI news and updates