A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
85% Of UK Consumers Would Boycott Favourite Brands If Ads Appeared Near Covid-19 Conspiracies
by Brand Safety Institute on May 11, 2021 2:00:00 AM
Respondents also say online hate speech has jumped in past year and support blocking ads near such content, according to...
TAG/BSI Survey Finds Consumers Savvy About Brand Safety Issues
by Brand Safety Institute on Dec 15, 2020 12:14:54 PM
Respondents Say Most "Controversial" News Content Appropriate for Ads; 83% More Aware of Brand Safety Issues Than Year Ago
Two new studies show the importance, and fragility, of consumer trust in brand advertising
by Jeremy Spitzberg on Mar 31, 2020 1:01:09 PM
Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...
Top Brand Safety Execs Name 2020 As Year Of The Consumer
by Jeremy Spitzberg on Nov 14, 2019 9:18:15 AM
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
Brand Safety Defined: 2020 the Year of the Consumer
by Jeremy Spitzberg on Nov 13, 2019 8:45:52 PM
The Brand Safety Institute is proud to present the third, and latest, installment of the Brand Safety Defined series of...
Facebook: It Takes a Village
by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well...