According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Navigating the New Now: Brand Safety in Gaming
by Victor Z Glenn on May 31, 2024 9:00:00 AM
Podcasting – Mirroring the trend of Micro Influencing
by Victor Z Glenn on May 24, 2024 9:00:00 AM
Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Z Glenn on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
In-Game Ads: the Ever-Shifting Frontier
by Victor Z Glenn on Apr 5, 2024 9:00:00 AM
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Z Glenn on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
by Victor Z Glenn on Feb 16, 2024 8:00:00 AM
Fashion Meets Commerce in the Gaming Metaverse
by Victor Z Glenn on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
Creators Are Ditching Sponsors And Building Their Own Brands - Here’s Why
by Elijah Pysyk on Dec 6, 2023 1:40:57 PM
More and more creators are starting their own businesses supporting their personal brands, such as lifestyle creator Ashley...