In the ever-evolving landscape of social media, the rivalry among platforms has never been more intense. Marketers are now...
Will Creators Need to Adjust to New Ways of Engaging their Followers on Platforms?
by Elijah Pysyk on Aug 30, 2023 3:47:45 PM
Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past. A recent article...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Z Glenn on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
Evolution in Digital Advertising for Live and Streaming Content
by Victor Z Glenn on Aug 18, 2023 9:00:00 AM
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
The Rise of Influencers and the Ongoing Legacy of Content Creators
by Brand Safety Institute on Jun 16, 2023 8:30:00 AM
The impact of creators and influencers is growing quickly in the gaming and live-streamed entertainment environment. The...
The Potential and Perils of Live & Live-Streamed Entertainment
by Brand Safety Institute on Jun 9, 2023 8:30:00 AM
Brands are increasingly aware of the opportunities in live and live-streamed entertainment platforms to connect with their...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
Streaming Growth Raises New Brand Safety and Suitability Issues
by Brand Safety Institute on Apr 6, 2023 1:58:29 PM
CTV continues to gain ground vs linear TV. It is especially convenient for young people who consider their TV watching as...
The Rise of Content Creators in Advertising & Brand Safety
by Brand Safety Institute on Mar 31, 2023 8:00:00 AM