Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
BSI White Paper Outlines Opportunities & Challenges for New Year; Organization Releases Final Six Modules for BSI Curriculum
Advertisers will not earn consumers' trust until they're brand safe.
Advertisers see brand safety - in all its many facets - as some of their top priorities, and biggest challenges.
New research suggests that publishers don't see much return on targeted, versus non-targeted advertising. However they still deal with the brand safety risks.
Influencer marketing, while a new channel for brands, requires the same careful attention to ensure that the message - and the medium - is brand safe.