Three-Quarters of Respondents Say Controversial News Topics Are Safe for Ads; Large Majority Back Ad-Supported Coverage of...
Industry Initiative Seeks to Support News Efforts During Crisis Times
by Brand Safety Institute on Jun 16, 2022 5:00:00 AM
Amid the ongoing debate over whether or not news is brand safe for advertisers, efforts are afoot to make the case that,...
Two Brand Safety Takeaways from 2022 AdMonsters Ops Event
by Brand Safety Institute on Jun 9, 2022 5:00:00 AM
AdExchanger reported on a couple of things from the recently concluded AdMonsters Ops gathering in New York City that should...
Another Take in the Debate over Advertising on News
by Brand Safety Institute on Mar 16, 2022 1:01:39 PM
There has been a lot of debate about where news fits into a brand safety strategy, especially as war rages in Eastern...