The short answer is: Yes.
Brand Safety 2025 – Sorting through the Labyrinth of Confusion
by Victor Z Glenn on Feb 14, 2025 9:00:00 AM
Brand safety has reached a new level of focus in 2025 – and it is rife with questions. While much of the conversation...
Unifying in Divisive Times
by Victor Z Glenn on Feb 6, 2025 2:04:47 PM
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
TikTok Fickleness at the Transition of Power
by Victor Z Glenn on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Avoiding Overcorrection: Balancing Brand Safety
by Victor Z Glenn on Sep 23, 2024 8:00:00 AM
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Balancing Brand Safety for Journalism in the Age of AI
by Victor Z Glenn on Aug 5, 2024 4:01:50 PM
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...
Striking the Right Balance on Safety & Suitability
by Victor Z Glenn on Jul 26, 2024 1:06:53 PM
In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...
Recap: BSI at Cannes Lions 2024
by Brand Safety Institute on Jun 26, 2024 4:35:19 PM
Last week, BSI’s leadership team joined our partners and colleagues in Cannes for a packed week of launches, pivotal...
Building Brand Trust in the News Landscape: Insights and Strategies
by Victor Z Glenn on May 17, 2024 9:15:00 AM
Few environments hold as much trust and credibility as news sources. A recent PEW Research study among U.S. news consumers...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...