Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Can Brand Safety be at Odds with Brands Vying for Consumer Engagement?
by Victor Z Glenn on Mar 28, 2025 8:45:00 AM
The short answer is: Yes.
Brand Safety 2025 – Sorting through the Labyrinth of Confusion
by Victor Z Glenn on Feb 14, 2025 9:00:00 AM
Brand safety has reached a new level of focus in 2025 – and it is rife with questions. While much of the conversation...
Unifying in Divisive Times
by Victor Z Glenn on Feb 6, 2025 2:04:47 PM
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
TikTok Fickleness at the Transition of Power
by Victor Z Glenn on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Avoiding Overcorrection: Balancing Brand Safety
by Victor Z Glenn on Sep 23, 2024 8:00:00 AM
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...
Balancing Brand Safety for Journalism in the Age of AI
by Victor Z Glenn on Aug 5, 2024 4:01:50 PM
Brand safety is a critical concern for marketers, especially as they navigate the complexities of new technologies and the...
Striking the Right Balance on Safety & Suitability
by Victor Z Glenn on Jul 26, 2024 1:06:53 PM
In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...
Recap: BSI at Cannes Lions 2024
by Brand Safety Institute on Jun 26, 2024 4:35:19 PM
Last week, BSI’s leadership team joined our partners and colleagues in Cannes for a packed week of launches, pivotal...
Building Brand Trust in the News Landscape: Insights and Strategies
by Victor Z Glenn on May 17, 2024 9:15:00 AM
Few environments hold as much trust and credibility as news sources. A recent PEW Research study among U.S. news consumers...