For decades, media operated on a simple value exchange: creators offered something useful, entertaining, or informative, and...
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent...
The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your consumers –...
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...