In 2025, safety isn’t the absence of harm, it’s the presence of responsibility. You can’t build trust if your content, like much of today’s generative media, is engineered to approximate meaning rather than actually say something.
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Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon, Walmart, Roku, and Netflix carving out ever-larger footprints along the Croisette. Learn more in our recap blog post!
As AI-powered ad tech advances, platforms, providers, and brands are racing to show they can both scale their current efforts and safeguard their strategies. The connective thread across these developments is clear: brand safety isn’t just about...
Today’s platforms don’t just attract interest, they capture it. In this environment, designed to fast-track choice, brand safety becomes more than a protective measure. To learn more, check out the Brand Safety Institute blog.
In an era defined by rapid shifts in the advertising and global economic landscape, brands and publishers are grappling with unprecedented challenges. The need for transparency and adaptability has never been more critical to brand safety, whether a...
Amidst TikTok's turbulent week, RedNote emerged as a potential beneficiary, experiencing a surge in American and English-speaking users. The unpredictability of social media landscapes necessitates robust brand safety protocols to navigate potential...
The concept of brand safety has matured from merely avoiding harm to fostering environments that add value for advertisers, publishers, and audiences. This shift redefines what it means to safeguard a brand in a complex, interconnected world.
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative potential. AI offers unparalleled tools to refine and secure brand messaging, but its adoption must be guided by ethical...
Brand safety concerns continue to impact the industry, as globally, we are all trying to make sense of the recent dissolution of GARM. As the media environment continues to change, the need for transparency, accountability, and innovation in brand safety...
By creating best practices and fostering collaboration between gaming and advertising professionals, the industry can strike the important balance between advertising goals and user satisfaction, ensuring a seamless and immersive experience for gamers...