A powerful new tool has made its debut in the arena of brand safety. This resource will greatly assist advertisers and brand...
On the language of brand safety and corporate social responsibility
by Jeremy Spitzberg on Apr 9, 2021 5:19:33 PM
At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader topic...
A Brand Safety Conversation, part two
by Brand Safety Institute on Nov 16, 2020 7:45:00 AM
Earlier this year, the Brand Safety Institute has created the position ofBrand Safety Officer in Residenceto, "help design...
The Role of the Brand Safety Officer
by Brand Safety Institute on Jul 9, 2020 8:25:13 PM
The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the Brand...
Brands, Safety, and Responsibility
by Brand Safety Institute on Jun 26, 2020 6:30:06 PM
Yesterday, IPG Mediabrands released their "10 Media Responsibility Principles (MRP) as part of a larger effort to balance...