MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
Streaming Growth Raises New Brand Safety and Suitability Issues
by Brand Safety Institute on Apr 6, 2023 1:58:29 PM
CTV continues to gain ground vs linear TV. It is especially convenient for young people who consider their TV watching as...
Advertisers have opportunity to lean into gaming and connect with audiences
by Brand Safety Institute on Mar 15, 2023 7:30:00 AM
A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM
YouTube Details Efforts to Combat Misinformation
by Brand Safety Institute on Feb 22, 2022 5:00:00 AM
Video is already a big part of the digital media landscape and its role is only increasing. But the proliferation of...
Brand Safety Bingo
by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM
Get your cards ready.
Inconceivable!
by Jeremy Spitzberg on Feb 7, 2020 7:42:17 PM
The headline was shocking - as probably intended.
YouTube’s UK boss: ‘Brand safety is no longer top of the list for...
YouTube tests advertisers notions of brand suitability
by Jeremy Spitzberg on Nov 25, 2019 8:25:03 PM
YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content, is...