The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
The Battle for Influencer Dominance: How Social Media Apps Are Changing the Face of Marketing
by Elijah Pysyk on Sep 6, 2023 3:24:37 PM
In the ever-evolving landscape of social media, the rivalry among platforms has never been more intense. Marketers are now...
Will Creators Need to Adjust to New Ways of Engaging their Followers on Platforms?
by Elijah Pysyk on Aug 30, 2023 3:47:45 PM
Recent reports indicate a potential shift in e-commerce approaches that creators have employed in the past. A recent article...
Controversy Erupts as Minecraft Publisher Imposes Stricter Content Guidelines
by Elijah Pysyk on Aug 23, 2023 12:39:23 PM
In a surprising and contentious move, Mojang, the publisher of the globally acclaimed video game Minecraft, sent shockwaves...
Evolution in Digital Advertising for Live and Streaming Content
by Victor Z Glenn on Aug 18, 2023 9:00:00 AM
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
Obituary Pirates and Brand Safety
by Brand Safety Institute on May 10, 2023 6:33:41 PM
MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
Streaming Growth Raises New Brand Safety and Suitability Issues
by Brand Safety Institute on Apr 6, 2023 1:58:29 PM
CTV continues to gain ground vs linear TV. It is especially convenient for young people who consider their TV watching as...
Advertisers have opportunity to lean into gaming and connect with audiences
by Brand Safety Institute on Mar 15, 2023 7:30:00 AM
A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...
BSI at SXSW 2022
by Victor Z Glenn on Mar 30, 2022 11:38:39 AM