MarketingBrew is out with an article about news-like obituaries appearing on YouTube in what appears to be an effort create...

Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...

CTV continues to gain ground vs linear TV. It is especially convenient for young people who consider their TV watching as...

A recent BSI blog on the opportunity in gaming spoke to the rise of newer, more engaging formats for gamers as we approach a...

​BSI at SXSW 2022​

by Victor Z Glenn on Mar 30, 2022 11:38:39 AM

The Brand Safety Institute is proud to have had a presence at SXSW in Austin, Texas, this year. Not only was the week-long...

Video is already a big part of the digital media landscape and its role is only increasing. But the proliferation of...

Brand Safety Bingo

by Jeremy Spitzberg on Feb 25, 2020 8:37:48 PM

Get your cards ready.

Inconceivable!

by Jeremy Spitzberg on Feb 7, 2020 7:42:17 PM

The headline was shocking - as probably intended.

YouTube’s UK boss: ‘Brand safety is no longer top of the list for...

YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content, is...