Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
Brand Safety and the Fight for Effectiveness
by Victor Mills on Jul 21, 2025 9:00:00 AM
There is a new fault line in advertising - it’s brand safety - and it has become one of the most politically charged issues...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Brand Safety 2025: Driving Customer Value
by Victor Mills on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Mills on Dec 2, 2024 2:23:14 PM
Zefr uses AI to battle Misinformation
by Victor Mills on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
Analyzing MFA Ad Spend Trends
by Victor Mills on Jul 12, 2024 9:00:00 AM
The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...
The Push for Clearer MFA Content Detection
by Victor Mills on Jul 3, 2024 9:00:00 AM
The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Mills on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Navigating the New Now: Brand Safety in Gaming
by Victor Mills on May 31, 2024 9:00:00 AM