In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Brand Safety in Gaming: Challenges and Opportunities
by Victor Z Glenn on Dec 2, 2024 2:23:14 PM
Zefr uses AI to battle Misinformation
by Victor Z Glenn on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
Analyzing MFA Ad Spend Trends
by Victor Z Glenn on Jul 12, 2024 9:00:00 AM
The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...
The Push for Clearer MFA Content Detection
by Victor Z Glenn on Jul 3, 2024 9:00:00 AM
The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Z Glenn on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Navigating the New Now: Brand Safety in Gaming
by Victor Z Glenn on May 31, 2024 9:00:00 AM
Addressing Brand Safety in the Podcast Advertising Landscape
by Victor Z Glenn on May 17, 2024 9:00:00 AM
The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...
IAS and TikTok Expand Measurement Capabilities for Advertisers
by Victor Z Glenn on Apr 26, 2024 9:30:00 AM
Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...
The Gaming Industry - Opportunity Knocking
by Victor Z Glenn on Apr 19, 2024 9:00:00 AM
The gaming world has always been rife with excitement and speculation, especially when it comes to major events and leaking...