In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...

Analyzing MFA Ad Spend Trends

by Victor Z Glenn on Jul 12, 2024 9:00:00 AM

The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...

The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic...

According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...

The initial surge in gaming's popularity during the COVID-19 lockdowns presented marketers with a golden opportunity, from...

The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...

Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...

The gaming world has always been rife with excitement and speculation, especially when it comes to major events and leaking...