Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...

In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

Gaming has become a cornerstone of digital marketing, especially for younger audiences. Platforms like Roblox offer brands...

The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...

Analyzing MFA Ad Spend Trends

by Victor Z Glenn on Jul 12, 2024 9:00:00 AM

The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...

The digital advertising landscape is fast-paced, with many topics of discussion swirling and cycling constantly. One topic...

According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...

The initial surge in gaming's popularity during the COVID-19 lockdowns presented marketers with a golden opportunity, from...

The podcast industry is maturing and now has its own version of upfronts, like the IAB Podcast Upfront, providing a stage...

Ensuring brand safety and suitability in advertising campaigns is paramount for advertisers seeking to maintain their...