Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
For much of its history, brand safety has been treated like a moat, a protective layer keeping bad content and bad optics at...
Brand safety isn’t what it used to be. Not hyperbole, but a diagnosis after which chaos ensues, making it hard to nail down...
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
The recent FTC-imposed restrictions on Omnicom’s $13.5 billion merger with IPG signal how complicated the brand safety...
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
New Approaches for Platforms, Advertisers, and Creators
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...