When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
Online Safety for Youth: A Chasm of Alarming Proportions
by Victor Mills on Aug 20, 2025 6:10:18 PM
Recent research from the Molly Rose Foundation (UK) underscores just how pervasive harmful content remains on key social...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
The Advertiser/Consumer Conundrum in Gaming – Chicken or Egg?
by Victor Mills on Mar 21, 2025 9:30:00 AM
In an industry built on engagement, immersion, and player loyalty - gaming companies face a crossroads in their relationship...
The High-Wire of Brand Safety
by Victor Mills on Feb 27, 2025 6:00:01 PM
Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
A Massive Opportunity in Gaming – Advertisers are Missing the Boat
by Victor Mills on Jan 9, 2025 2:24:19 PM
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
Brand Safety 2025: Driving Customer Value
by Victor Mills on Dec 13, 2024 8:00:00 AM
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Bridging the Brand Safety Youth Chasm in Gaming
by Victor Mills on Oct 25, 2024 7:30:00 AM
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Mills on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...
Navigating Discord's Shift: Brand Safety, Revenue Diversification, & User Concerns
by Victor Mills on Apr 26, 2024 9:00:00 AM
The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...