The initial surge in gaming's popularity during the COVID-19 lockdowns presented marketers with a golden opportunity, from...

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...

The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...

Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...

In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...

The social landscape was abuzz recently following contentious licensing negotiations between social media platform TikTok...

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...

The gaming world is a diverse and multifaceted environment. As exemplified by the collaboration between FaZe Clan and...

Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...

In the realm of digital advertising, ensuring brand safety while embracing diversity, equity, and inclusion (DE&I) has...