Brand Safety: Incremental Levers

by Victor Mills on Dec 19, 2025 8:45:00 AM

As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...

The newest generation of marketing talent is redefining what influence, creativity, and performance look like. Their...

Balancing Impact & Trust

by Victor Mills on Nov 17, 2025 1:40:10 PM

Achieving impact while maintaining trust in an ecosystem shaped by automation, creators, and constant updates has become a...

For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise - and...

Brand safety isn’t what it used to be. Not hyperbole, but a diagnosis after which chaos ensues, making it hard to nail down...

In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...

As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...

Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...

Unifying in Divisive Times

by Victor Mills on Feb 6, 2025 2:04:47 PM

The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...

TikTok's US Ban, RedNote's Rise, and Brand Safety Implications