As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...
AI & Tech: Brand Accelerators & Villains
by Victor Mills on Dec 12, 2025 9:00:00 AM
The newest generation of marketing talent is redefining what influence, creativity, and performance look like. Their...
Balancing Impact & Trust
by Victor Mills on Nov 17, 2025 1:40:10 PM
Achieving impact while maintaining trust in an ecosystem shaped by automation, creators, and constant updates has become a...
AI - The Next Economic Boom or the Next Tech Bubble?
by Victor Mills on Sep 1, 2025 1:29:46 PM
For advertisers and ad-tech leaders, the rapid ascent of artificial intelligence has opened a new frontier of promise - and...
Brand Safety or Suitability in the Age of AI?
by Victor Mills on Jul 28, 2025 12:48:52 PM
Brand safety isn’t what it used to be. Not hyperbole, but a diagnosis after which chaos ensues, making it hard to nail down...
Brand Safety in an Age of Constrained Optionality
by Victor Mills on Jul 11, 2025 10:46:32 AM
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Building Smarter Standards for a Complex Media Landscape
by Victor Mills on May 23, 2025 1:53:01 PM
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
Brand Safety - The Constant Battle Between Challenges & Solutions
by Victor Mills on Mar 19, 2025 10:30:00 AM
Brand safety has, and always will be, a moving target. The industry struggles between steps forward and back given a growing...
Unifying in Divisive Times
by Victor Mills on Feb 6, 2025 2:04:47 PM
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
TikTok Fickleness at the Transition of Power
by Victor Mills on Jan 21, 2025 2:38:08 PM
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
