In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Balancing AI Innovation with Brand Safety in Marketing
by Victor Z Glenn on Nov 22, 2024 3:02:07 PM
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Zefr uses AI to battle Misinformation
by Victor Z Glenn on Oct 18, 2024 8:00:00 AM
The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...
Striking the Right Balance on Safety & Suitability
by Victor Z Glenn on Jul 26, 2024 1:06:53 PM
In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...
Analyzing MFA Ad Spend Trends
by Victor Z Glenn on Jul 12, 2024 9:00:00 AM
The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...
Navigating MFA Content Mislabeling Concerns
by Victor Z Glenn on Jul 10, 2024 9:00:00 AM
As the digital advertising ecosystem continues to evolve, the distinction between legitimate publishers and...
Navigating Customization Trends in the Evolving Gaming Landscape
by Victor Z Glenn on Jun 21, 2024 9:00:00 AM
According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...
Navigating the New Now: Brand Safety in Gaming
by Victor Z Glenn on May 31, 2024 9:00:00 AM
Podcasting – Mirroring the trend of Micro Influencing
by Victor Z Glenn on May 24, 2024 9:00:00 AM
Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...
Podcasting and Live Entertainment: Trends and Challenges
by Victor Z Glenn on May 6, 2024 8:00:00 AM
The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...