In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...

Analyzing MFA Ad Spend Trends

by Victor Z Glenn on Jul 12, 2024 9:00:00 AM

The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...

As the digital advertising ecosystem continues to evolve, the distinction between legitimate publishers and...

According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...

The initial surge in gaming's popularity during the COVID-19 lockdowns presented marketers with a golden opportunity, from...

Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...

Projections from eMarketer point to a marked rise in the popularity of advertising in games, forecasting a surge in games...

Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...

The evolution of gaming advertising is evident in its projected growth trajectory, with advertisers poised to increase spend...