In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...

Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...

The battle against misinformation and disinformation is a longstanding topic of concern and discussion for brand safety...

In today’s digital advertising landscape, brand safety remains a top concern for marketers. However, Mia Libby, SVP of...

Analyzing MFA Ad Spend Trends

by Victor Z Glenn on Jul 12, 2024 9:00:00 AM

The digital advertising landscape is increasingly being scrutinized for the prevalence of Made-For-Advertising (MFA)...

As the digital advertising ecosystem continues to evolve, the distinction between legitimate publishers and...

According to Fandom's fourth annual "Inside Gaming" report, 46% of gamers now list "creation, imagination, and...

The initial surge in gaming's popularity during the COVID-19 lockdowns presented marketers with a golden opportunity, from...

Podcasts are uniquely positioned to offer not only a growing influential channel, but a brand-safe environment based on...

The landscape of advertising revenues is shifting dramatically, with digital companies projected to experience significant...