The recent news surrounding Discord has been a rollercoaster, with various developments ranging from layoffs to privacy...
Navigating the Post-Third-Party Cookie Era: Challenges and Opportunities for Marketers
by Steve Olenski on Jan 25, 2024 5:03:18 PM
In a move that sent ripples across the digital marketing landscape, last December, Google announced it would phase out...
Battling Scalper Bots and the Intersect of AI and Brand Safety in Digital Advertising
by Victor Z Glenn on Nov 10, 2023 8:30:00 AM
The deployment of Artificial Intelligence (AI) has heralded a new era of efficiency and precision. Yet, with great...
Responsibly Fostering Regulation in Gaming and Live-Streaming
by Victor Z Glenn on Aug 25, 2023 9:00:00 AM
The explosive growth of gaming and live-streaming platforms is capturing the attention of millions, outshining even social...
Brand Safety in the Growing Esports Arena
by Brand Safety Institute on Apr 28, 2023 7:00:00 AM
Esports is rapidly growing in popularity as more and more people go online to compete in sporting competitions and watch...
Retail Media Heats Up Under Scrutiny
by Brand Safety Institute on Apr 19, 2023 8:30:00 AM
In the continually evolving modern digital world, advertisers have access to a vast array of ad placement options. According...
In conversation with Merck & Co. Inc.'s Jennette Offenberg: BSI’s 2023 BSO-in-Residence
by Brand Safety Institute on Feb 27, 2023 8:35:06 PM
BSI’s Brand Safety Officer-in-Residence provide guidance and leadership to BSI and the brand safety community on issues...
Consumer Privacy is Brand Safety
by Christine Desrosiers and Rachel Glasser on Dec 19, 2022 6:30:19 PM
"Consumer trust can become a competitive advantage for companies who prioritize doing what it takes to earn and protect that...
The Next Digital Evolution: Building Trust in a Digital-First World
by Ben Nowikowski on Nov 9, 2022 4:04:45 PM
Digital Evolution: A Brief History
IAB Tech Lab Launches Global Privacy Platform
by Brand Safety Institute on Jun 2, 2022 2:35:53 PM
In an effort to simplify privacy efforts worldwide, the IAB Tech Lab unveiled its Global Privacy Platform (GPP) initiative...