Gaming faces a future triple threat amidst industry shifts including the rapidly evolving landscape of the gaming community, user generated content, as well as user and brand safety concerns. Amidst these challenges, opportunities for growth and...
As the gaming industry navigates through the dual intricacies of monetization and loyalty, brand safety emerges as a prime consideration. The whole point of brand safety is to make sure that your advertising channels uphold your brand promise to your...
Esports is rapidly growing in popularity as more and more people go online to compete and watch. The ball is in the court of the brands, and it’s time for bold moves.
As we remember and celebrate the legacy of Martin Luther King Jr., the advertising community should all be taking time to reflect upon the past 18 months, what has transpired, and how we might repair our ills.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
Brand Safety and Corporate Social Responsibility are increasingly intertwined, and we can see that by the same language being used to describe each effort.
Part two of the discussion between outgoing and incoming Brand Safety Officers in Residence, Christine Desrosiers and Louis Jones.
A BSI-connected trio discussed The Role of the Brand Safety Office: the professionalization of the BSO, and its intersection with hot-button issues like brand (and corporate social) responsibility.
Brand safety and brand responsibility have been defined by IPG Mediabrands as being in tension. Like any good duality, however, one can not exist without the other.