The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...

In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...

Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...

The social landscape was abuzz recently following contentious licensing negotiations between social media platform TikTok...

The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...

The integration of generative AI brings both promise and peril to the digital advertising landscape. As businesses eagerly...

The gaming industry, with its ever-expanding reach, is at the forefront of cultural shifts, influencing how individuals...

Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...

Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...

A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...