Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Projections from eMarketer point to a marked rise in the popularity of advertising in games, forecasting a surge in games...
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...