Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
Balancing Ad Opportunities and Seamless User Experience in Live-Stream Environments
by Victor Z Glenn on Jul 31, 2023 9:00:00 AM
Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...
The Importance of Brand Safe Ad Tech in Gaming and Mobile Gaming Advertising
by Victor Z Glenn on Jul 7, 2023 9:00:00 AM
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
The Post-COVID Gaming Market Opportunity
by Brand Safety Institute on Jun 30, 2023 4:35:44 PM
Mobile Gaming Places Power in the Palms of Consumers & Advertisers
by Brand Safety Institute on Jun 2, 2023 8:30:00 AM
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...
AI Trends in Digital Advertising for Gaming
by Brand Safety Institute on May 25, 2023 8:00:00 AM
AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now...
Facebook: It Takes a Village
by Jeremy Spitzberg on Sep 19, 2019 4:34:16 PM
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well...
Only you can prevent brand safety crises
by Jeremy Spitzberg on Aug 8, 2019 7:37:33 PM
Brand Safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means...
American Hustle
by Jeremy Spitzberg on Aug 1, 2019 8:46:37 PM
The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices perpetrating...
Tech is failing brand safety
by Jeremy Spitzberg on Jul 29, 2019 12:03:03 PM
A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...