Projections from eMarketer point to a marked rise in the popularity of advertising in games, forecasting a surge in games...
In-Game Ads: the Ever-Shifting Frontier
by Victor Z Glenn on Apr 5, 2024 9:00:00 AM
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...
Empowering Women in Gaming: A Journey of Inclusion and Advocacy
by Victor Z Glenn on Mar 15, 2024 8:00:00 AM
The gaming industry, often perceived as a male-dominated space, is witnessing a paradigm shift fueled by the voices and...
AI shakes up the Gaming Industry – A Bold New World Ahead
by Victor Z Glenn on Mar 8, 2024 8:30:00 AM
In recent weeks, the gaming industry has witnessed significant shifts, from studio closures, shifting business models, UGC...
Gaming Faces a Future Triple Threat Amidst Industry Shifts
by Victor Z Glenn on Feb 26, 2024 7:30:00 AM
Shifting Landscape: Consumers are bristling at the suggestion of subscription models in gaming. Microsoft is waiving the...
Creativity is the Fallout in the Wake of Music Licensing Woes on Platforms
by Victor Z Glenn on Feb 16, 2024 8:00:00 AM
Fashion Meets Commerce in the Gaming Metaverse
by Victor Z Glenn on Dec 22, 2023 8:00:00 AM
The gaming industry is undergoing an important shift as part of what may be a key marketing trend - "twinning" or customized...
The Threat of Bad Actors in Generative AI for Brand Safety
by Victor Z Glenn on Dec 15, 2023 7:30:00 AM
The integration of generative AI brings both promise and peril to the digital advertising landscape. As businesses eagerly...
Breaking Barriers: Navigating Diversity in the Gaming World
by Victor Z Glenn on Dec 1, 2023 8:00:00 AM
The gaming industry, with its ever-expanding reach, is at the forefront of cultural shifts, influencing how individuals...
Evolution in Digital Advertising for Live and Streaming Content
by Victor Z Glenn on Aug 18, 2023 9:00:00 AM
Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...