Embracing novel entertainment/channels and innovative modes of communication has always been a necessity. Witness the growth...
Live-streaming platforms are a three-pronged endeavor that is a careful coordination of content creation, context, and user...
A Gameloft article recently noted that, “according to a 2019 Tapjoy study, 69 per cent of US consumers said they would...
Mobile gaming is propelling itself to new heights. The widespread availability of smartphones, technological advancements, a...
AI-powered advertising tools have revolutionized not only audience targeting and personalization capabilities, but is now...
In two recent interviews, Facebook executives discuss their company's plans to ensure brand safety on its platform, as well...
Brand Safety starts with you, and according to Morgan Martins, marketing director for Adstream North America. That means...
The idea of "phone farms" conjures up images of an off-shore warehouse filled with racks of connected devices perpetrating...
A new study, "commissioned by MadHive and Adledger , and conducted by Industry Index", shows that despite the plethora of...