Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Brand safety has seemingly become a sometimes loaded, and often misunderstood term. Moreover, it appears to rarely be...
As AI becomes more embedded in advertising and marketing, risks are shifting in ways brands aren’t always prepared for. AI...
New Approaches for Platforms, Advertisers, and Creators
TikTok's US Ban, RedNote's Rise, and Brand Safety Implications
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Projections from eMarketer point to a marked rise in the popularity of advertising in games, forecasting a surge in games...
Evolution in gaming marches on, as in-game ads gain mainstream acceptance. Google AdMob's, official and recent, foray into...