David Kaplan, co-owner of Brand Newsroom, penned an article for AdWeek recently that takes a look back at the events in...
TikTok Launches Inventory Filter to Help Brands Align with Content
by Brand Safety Institute on Aug 29, 2022 5:00:00 AM
Industry Initiative Seeks to Support News Efforts During Crisis Times
by Brand Safety Institute on Jun 16, 2022 5:00:00 AM
Amid the ongoing debate over whether or not news is brand safe for advertisers, efforts are afoot to make the case that,...
BSI Co-Founder, Industry Experts Weigh In On Elon's Bid for Twitter
by Brand Safety Institute on Apr 19, 2022 6:26:34 PM
The Brand Safety Institute (BSI) was among the digital advertising industry leaders weighing on Elon Musk’s offer to...
IAB's Annual Revenue Report Shows "Astonishing" Growth in 2021
by Brand Safety Institute on Apr 13, 2022 1:01:02 PM
BSI to Co-Host Brand Safety Week 2022 in November in NYC
by Brand Safety Institute on Mar 29, 2022 3:03:19 PM
The Brand Safety Institute (BSI) is proud to announce that it will once again join with The 614 Group and the Brand Safety...
5 Insights on Brand Safety, Suitability, and Responsible Media
by Brand Safety Institute on Mar 22, 2022 6:00:00 AM
There’s no shortage of data to make it clear that disinformation presents a very real guilty-by-association threat to...
Another Take in the Debate over Advertising on News
by Brand Safety Institute on Mar 16, 2022 1:01:39 PM
There has been a lot of debate about where news fits into a brand safety strategy, especially as war rages in Eastern...
Advocating a New Approach to Brand Suitability
by Brand Safety Institute on Mar 11, 2022 1:02:24 PM
Blocklists are a primary tool in many advertisers’ brand suitability strategies, but one authority says it’s time for many...
GARM Issues Release to Help Brands Navigate Brand Suitability in Time of War
by Brand Safety Institute on Mar 10, 2022 5:08:30 PM
With misinformation playing a big role in the the war in Ukraine, digital-media businesses worldwide are wrestling with how...