Transparency and accountability remain critical pillars of effective brand safety monitoring. Recent findings suggest that...
The need for transparency and adaptability has never been more critical to brand safety, whether a company policy, dedicated...
New Approaches for Platforms, Advertisers, and Creators
The impact of AI can be seen in every corner of the ad industry. And from all those corners, pontiffs and experts are trying...
Gaming had a market value of $185 billion in 2022—eclipsing the combined revenues of the music and film industries. It is a...
In a rapidly evolving digital landscape, the concept of brand safety has matured from merely avoiding harm to fostering...
Artificial intelligence (AI) is reshaping industries, with marketing poised to benefit significantly from its transformative...
Generation Z increasingly gravitates toward deep/immersive digital experiences. Gaming platforms have emerged as a key...
The conversation around brand safety has become more urgent, with advertisers increasingly concerned about where their ads...