At the Brand Safety Institute, we've noticed that brand safety is, at the very least, a parallel effort to the broader...

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...

Earlier this year, the Brand Safety Institute has created the position of Brand Safety Officer in Residence to, "help...

The 614 Group’s virtual Brand Safety Summit on June 16th, took up an issue very close to our hearts: The Role of the...

News is brand safe

by Brand Safety Institute on Jun 3, 2020 5:02:26 PM

Two months ago, BSI, the Local Media Consortium, and consultant and BSI Advisory Board member, Scott Cunningham, released...

Two new studies show how fragile consumer trust in brands actually is, only highlighting the need for a brand safe...

The New York Times recently ran an article in their Opinion section about how programmatic ads from some of our largest...

YouTube has been ground zero for brand safety. Advertising appearing alongside extremist, or other questionable content,...