Brand safety is increasingly defined by where and how brands choose to show up, not just what they say. As platforms expand...
Brand Safety: Incremental Levers
by Victor Mills on Dec 19, 2025 8:45:00 AM
As AI capabilities continue to gain strength and steam in brand safety, publishers and platforms are looking to generate new...
Social Media Restrictions and Lessons Learned from Nepal’s Unrest
by Victor Mills on Sep 16, 2025 12:35:11 PM
When the Nepalese government abruptly blocked most major social media platforms in September 2025, the world witnessed a...
Brand Safety or Suitability in the Age of AI?
by Victor Mills on Jul 28, 2025 12:48:52 PM
Brand safety isn’t what it used to be. Not hyperbole, but a diagnosis after which chaos ensues, making it hard to nail down...
Brand Safety in an Age of Constrained Optionality
by Victor Mills on Jul 11, 2025 10:46:32 AM
In 2025 the increasingly surreal media concept of brand safety, once an industry consensus-driven shield against...
Cannes 2025: AI, Authenticity, and the ROI of Responsibility
by AJ Brown on Jun 25, 2025 2:48:49 PM
Cannes this year was dominated by big bets on retail media and the continued evolution of CTV, with platforms like Amazon,...
Building Smarter Standards for a Complex Media Landscape
by Victor Mills on May 23, 2025 1:53:01 PM
As new formats, social platforms, and programmatic ecosystems emerge - the conversation around brand safety continues to...
Can Brand Safety be at Odds with Brands Vying for Consumer Engagement?
by Victor Mills on Mar 28, 2025 8:45:00 AM
The short answer is: Yes.
