Industry data indicates that advertisers have an opportunity to connect with a wide spectrum of audiences across platforms.
Reduced staff on the analytics side of Twitter are raising questions about the platform's ability to deliver brand safe campaigns for advertisers
The BSI proudly participated in a panel discussion at SXSW in 2022 on the topic of trust and self-regulation in digital advertising.
MMA launches Brand Safety and Suitability Strategy Guide New tool for marketers to help create a brand safety framework
OpenSlate has adopted the GARM's Brand Suitability Floor and Framework to help advertisers better understand and utilize contextual advertising